Mobile User-Experience Design Trends

    Wednesday, 20 November

    14:15 - 18:00

    Room S222

    The course presents essential concepts of mobile user-experience design and reviews mobile UX trends in Asia, the US, and Europe, including case studies of developing designs for China, a near failure of user-centered mobile UX design, and cross-cultural issues of mobile UX design for phones and tablets.

    Participants in this course will learn the following: new terms, concepts, and issues to understand mobile user-centered design, guidelines, personas, and use-scenarios; latest trends and challenges of design of mobile user-interface components (metaphors, mental models, navigation, interaction, and appearance; practical trade-offs from studying competitive analyses and case-study results.

    Benefits of the course include: increased understanding of key issues, challenges, philosophies, and principles; increased awareness of current and cutting-edge products and services; and increased knowledge of how to use your skills, expertise, and experience.



    Intended Audience

    The course is for people who are new to the topic or who have some experience, but even experts will learn new things. These professions will benefit: analysts, anthropologists, designers, ethnographers, evaluators, game developers, marketers, researchers, software developers, software engineer.


    General background in mobile technology and/or user-interface/user-experience design.


    Aaron Marcus, Aaron Marcus and Associates, Inc.

    Mr. Marcus published 350 articles and ten books, including The Past 100 Years of the Future: HCI in Science-Fiction Movies and Television (2012) and Mobile TV (2010); tutored since 1980; designed/consulted for 45 years. He is Editor-in-Chief Emeritus of User Experience, Editor of Information Design Journal, and editorial boards member of Visible Language and the International Journal of HCI. He is Visiting Professor at IIT’s Institute of Design, Chicago, Master of the De Tao Academy, Beijing, starting a Center for UX Innovation, Shanghai, and International Advisor to the Dragon Design Foundation, Beijing.